Scholz Bulk Haulage fleet of trucks lined up at depot

Scholz Bulk Haulage

Transport & LogisticsAustralia
Web Design
SEO
Photography
Videography
E-commerce

Complete digital transformation with website redesign, SEO optimization, and professional fleet photography and videography

Scholz Bulk Haulage, a trusted bulk haulage company serving regional Australia, needed a fresh online presence that matched their professional service and operational excellence. Their existing website didn't effectively showcase their fleet, people, and capabilities in hauling big loads across Australia. Brand Jam Creative delivered a comprehensive digital transformation including website redesign, SEO optimization, professional photography and videography at their yard and on the road, and a new online merchandise store.

Our Approach

Website Design & Redesign

We designed a clean, modern website that showcases Scholz Bulk Haulage's fleet, people, and services. The site featured clear service pages with smooth navigation, dedicated sections for their bulk haulage capabilities, team and company culture highlights, mobile-responsive design ensuring perfect viewing on all devices, and integrated e-commerce for merchandise sales.

SEO Optimization

We implemented comprehensive SEO strategies to boost visibility for freight and bulk haulage searches. This included keyword optimization for bulk haulage and regional transport terms, location-based SEO targeting regional Australia, technical SEO improvements for faster load times and better indexing, meta descriptions and titles optimized for search, and content optimization highlighting their experience and capabilities.

Photography & Videography

We conducted extensive content shoots at Scholz's yard and on the road. Professional photography captured their impressive fleet of bulk haulage trucks, drivers and team members in action, loading and safety procedures, depot facilities and operations, and trucks hauling across regional Australian landscapes.

E-commerce Merchandise Store

We built a new online merchandise store enabling easy purchasing of Scholz branded gear. The store featured product photography of merchandise items, simple checkout and payment processing, inventory management integration, and mobile-optimized shopping experience for customers on any device.

The Results

Discover the measurable impact of our work. These results showcase the tangible outcomes and improvements achieved through our strategic approach and dedicated execution.

Professional Digital Edge

The new website gives Scholz the professional edge they deserve. The modern, well-built design effectively showcases their services, brand, and people across every page. The combination of clean design and authentic content drives enquiries from potential clients.

Improved Search Visibility

SEO optimization significantly improved visibility for bulk haulage and freight searches across regional Australia. Better search rankings drive more qualified traffic from businesses actively seeking bulk haulage services.

Consistent Brand Presentation

Professional photography and videography created a consistent brand look across every page and image. The visual content authentically displays Scholz's capability, fleet quality, and professional operations.

Enhanced Client Experience

The functional, intuitive website makes it easier for clients to explore services and get in touch. Clear service information, strong calls-to-action, and mobile responsiveness ensure a smooth experience whether clients are browsing from the office or on-site.

Additional Revenue Stream

The new online merchandise store provides an easy way for employees, clients, and supporters to purchase Scholz branded gear. The e-commerce functionality streamlines ordering and creates an additional brand touchpoint.

Project Gallery

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